Blue Coat
Partner Program
Blue Coat products address two rapidly-growing markets—Secure Web Gateway and WAN Optimization. The primary objective of the Blue Coat Systems Partner Program is to achieve joint success in today’s competitive global economy by providing compelling top- and bottom-line growth opportunities to our partners. Blue Coat’s partners benefit from collaborative activities, including co-marketing initiatives, education, technical tools, and cooperative sales planning. Our flexible partner programs and resources allow partners to choose the style of commitment that best suits their business needs.
Blue Coat offers four levels of partnership—Authorized, Premier, Elite and Global—accessible to resellers based on their core capabilities, commitment to collaborative practices with Blue Coat, and investment in technical training.
To enroll or learn more about Blue Coat System’s Channel Partner Program, call Alternative Technology at 800-544-7674 to speak with an Account Manager, or email partners@bluecoat.com.
Program Levels
| Authorized | Premier | Elite | Global |
|---|---|---|---|
The Authorized Partner level is ideal for resellers who want to get to know Blue Coat and its security solutions before making a larger commitment. Authorized partners receive access to the BlueSource Partner portal and a subscription to the monthly partner newsletter. |
Premier Partners are organizations that have achieved success in delivering Blue Coat security solutions to the end user community. Premier Partners have several certified Blue Coat security specialists on the team to provide technical assistance, as well as access to an extensive database of sales and marketing tools. |
Elite Partners have an excellent reputation within the market for delivering superior customer service and technical assistance. Elite Partners work closely with Blue Coat to develop business plans to further the reach of products and services. In addition, they have several Blue Coat specialists, certified in both WAN Optimization and Security. This level provides access to a wealth of sales and marketing resources, technical support, and services. |
Global Partners commit to the highest level of strategic partnership with Blue Coat. By becoming a Global Partner, they are committing to a significant revenue target per year, as well as working in conjunction with Blue Coat to develop an annual business plan. In return, they receive substantial margins on all Blue Coat products and services. Global Partners receive access to the highest level of information, including qualified sales leads, sales and marketing information, and technical resources. |
Program Requirements
| Requirement | Authorized | Premier | Elite | Global |
|---|---|---|---|---|
Blue Coat Certified Specialists |
 |
|
|
|
Extensive experience selling related products |
|
|
|
|
Excellent reputation in the industry |
|
|
|
|
Demonstrated financial stability and/or solid financing |
|
|
|
|
Well-trained sales and technical staff |
|
|
|
|
Development of annual business plan |
|
|
||
Commitment to significant revenue target |
|
Program Benefits
| Benefit | Authorized | Premier | Elite | Global |
|---|---|---|---|---|
Access to complete Blue Coat product line via an Authorized Distributor |
|
|
|
|
Access to BlueSource, the Blue Coat partner extranet |
|
|
|
|
Subscription to monthly Partner eNewsletter |
|
|
|
|
Use of Blue Coat Authorized Partner logo |
|
|||
Increased margins and deal registration discounts |
|
|||
Use of Blue Coat Premier Partner logo |
|
|||
Access to sales and marketing resources |
|
|
|
|
Access to marketing funds |
|
|
||
Significant margins and deal registration discounts |
|
|||
Use of Blue Coat Elite Partner logo |
|
|||
Highest margins and deal registration discounts |
|
|||
Access to highest levels of information, including qualified sales leads |
|